Google is ready to challenge Twitch, 10 months after losing out when the live stream platform was acquired by rival Amazon.
Today, the company officially announced the summer launch of YouTube Gaming, a new web site and app that will aggregate all of its gaming video – both live streamed and on-demand. The service will first be available in the U.S. and U.K. before a wider rollout. The experience will be modeled after YouTube Kids and upcoming YouTube Music Key. “When you want something specific, you can search with confidence, knowing that typing ‘call’ will show you ‘Call of Duty’ and not ‘Call Me Maybe,’” commented YouTube product manager Alan Joyce, in a blog post.
In addition to channels from game companies and YouTube content creators, more than 25,000 games will have dedicated landing pages. Google is also promising an “improved live experience” to make it easier broadcast gameplay videos.
Videos will still exist on YouTube proper, so, in essence, this is an attempt to protect your precious gaming content from potential adulteration by the random video flotsam that swims about in the world’s largest video ecosystem.
Let the battle for the eyeballs of gamers begin.